10€/ month is a total no go for me. and by the way I do not need 1TB. at least not now.
But give me 1/10 for 1/10 and I would sign up in a heartbeat.
The argument that they lost money because people downgraded. In my view that just emphasize that the pricing scheme is wrong. Some people have bought in for 1TB because that is the only next step. That also indicates that some of the paying subscribers are paying for something the really do not need but had no other option. That is not a good way to treat your customers. Because this means that the second somebody else comes with a better offer. Your customers are gone. and unhappy customers doesn't come back. Even if you try lowering the price at that point then it will be too little too late. I like dropbox have been using it for a long time now. But I am looking for alternatives simply because my cloud storage requirement is more than the 13GB I have now. but way below 1TB. I would really like an option where I can increase storage and price gradually as I need it. Cloud storage is a competitive space. It is about trust, price, availability and features. Microsoft, Google and Apple are on their way. So Dropbox you need to be more competitive or offer other features that people want to pay for. Right now I only use dropbox because of sharing. And I struggle with limited space and 10€ a month is not an option. I have cloud space with the three companies mentioned, but non of them are good or trustworthy enough yet. Every new release they send out they are getting closer. They all have someting that Dropbox does not have. An eco-system around their cloud. Dropbox try with photos. Well I find that feature annoying because it use the limited space I have. and I already have my photos elsewhere. Dropbox you need to come up with something or I believe you will loose the upcoming battle. You have a lot of customers now because you where among the first. Well surprise first is not enough anymore.